Company Directors

Marta Sengers, Executive Director

Marta Sengers, is a highly qualified, talented and experienced web producer with amazing project management skills providing clients with accuracy and confidence in budgeting, scheduling, reporting and delivery.

She applies her skills to the analysis and presentation of Google Analytics reports to clients and to online training to assist clients in understanding the Google Analytics interface, interpreting the data and making it actionable.

Her mastery of InDesign, Photoshop, Acrobat Professional, Dreamweaver, Illustrator, and Final Cut Pro, allows her to oversee and maximise value adding for web development projects while maintaining complete control over direction and outcomes.

She is highly regarded by colleagues and students as Sessional Lecturer in Professional Practice for Digital Media and Graphic Design for senior year Visual Communications students at the University of Technology Sydney (UTS).

Benjamin Mangold, Analytics Director

Benjamin Mangold has a First Class Honours Degree in Design from the College of Fine Art (COFA) University of New South Wales (UNSW). He trained in Google Analytics at Google Headquarters Mountain View California and at University of British Columbia (UBC).

He provides online and onsite consulting and training to national and multinational organizations and Small and Medium Enterprises (SMEs) in Asia Pacific and North America applying Google business tools such as Google Analytics, Google AdWords, Google Website Optimizer and Google Search Appliances to achieve measurable benefits for clients.

He is a Casual Lecturer at the University of Technology Sydney (UTS) where he delivered online lectures on Content Management System (CMS) website design in 2007 and will lecture on Google Analytics to final year Visual Communication students in 2008.

His website design experience, experience as an online and onsite Google Analytics trainer and consultant, insights into the power of Google business tools and skills in applying Google Analytics to improve business processes and support business development strategies have resulted in significant benefits for clients.

Michael Mangold, Business Director

Michael Mangold is a web strategist working with corporations and small businesses to help them attract website visitors in target groups to achieve higher Search Engine Rankings (SER) and increase leads and conversions.

He uses Google Analytics and Search Engine Optimization (SEO) audits to identify areas and opportunities for improvement and to make recommendations for Google AdWords Cost Per Click (CPC) campaigns, Google Website Optimizer and Google Search Appliances.

He develops site plans and researches, writes and edits Google AdWords and content for sites with strong calls to action, the right keywords and the correct keyword density to support SEO and higher SER.

He has degrees in drama and education from the University of New South Wales (UNSW). His experience includes producer, writer and teaching roles at the Australian Broadcasting Corporation (ABC), Australian Film Television and Radio School (AFTRS) and Film Australia, and tutoring at University of Technology Sydney (UTS).