Google AdWords Seminars for Success

Google Seminars for Success with Benjamin Mangold Learn how to run a successful Google AdWords campaign and get the greatest return from your AdWords budget. Google Seminars for Success are officially sponsored by Google™ ensuring you get the best, most accurate and up-to-date training available. Join us for the most comprehensive Google AdWords training available, from the basics right through to advanced setup and account optimization.

Key Seminar Benefits:

Drive a Higher Return On Investment (ROI) for your Budget
Effectively Target your Ads to the Best Visitors and Potential Customers
Create Compelling Ads Specifically for your Target Markets
Apply Best Practices for Account Setup and Optimization

City	Dates
Melbourne	Throughout 2012
Sydney	Throughout 2012
Brisbane	Throughout 2012
More dates...	To Be Announced
Custom Onsite Training	2012	Contact Us
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Who Should Attend?

Non-technical and technical people in marketing, sales and web development with responsibility for managing AdWords and improving AdWords results. Past attendees include corporations, SMEs, government and non-profits.

Prices

Only $499 (including GST) per day, both days for $898 (including GST) save $100

UPDATED! Using the new Google AdWords interface.

Day 1: Google AdWords
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning Introduction to Online Advertising About Google AdWords Google AdWords Features Setting Up Your Account Creating Your Campaigns Understanding Your Statistics
12:30pm - 1:30pm	Lunch
1:30pm - 5:00pm	Afternoon Developing Keyword Lists Measuring Ad Performance Optimizing Your Campaigns Using the Google Network Billing and Reports Questions and Answers
Day 2: Google AdWords Advanced
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning Google AdWords Terminology Intermediate Optimization Techniques Keyword List Optimization Best Practices for Success How to Self-Diagnose Common Issues Evaluating Ad Formats
12:30pm - 1:30pm	Lunch
1:30pm - 5:00pm	Afternoon Using the Google AdWords Editor Understanding ROI Additional Bidding Options Managing Accounts Landing Page Optimization Questions and Answers

Looking for Google Analytics training? View our schedule

Benjamin Mangold Google Analytics Seminar Leader Seminar Leader: Benjamin Mangold

Benjamin Mangold, is the first Seminar Leader certified by Google outside the USA to present Google Seminars for Success. His training and consulting services are in demand by corporations, government, non-profits and SMEs. His reputation is built on his ability to improve online marketing results with Google enterprise products. He is a Google certified expert for Google Analytics, Google AdWords, Google Website Optimizer and Google Urchin Software.

Need advice on which days to attend? Email info@mangoldsengers.com or call (02) 9960 6577.

What is Included?

Seminar Slides
Seminar Handbook
Google Goodies
Light Lunch
Wi-Fi Internet

Attendee Feedback

"I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP."
Sumi Triggs Olsen, CPA Australia

"Well worth going. I will be looking for more courses offered by Mangold Sengers."
Mark Azzopardi, MAA Consulting

"Ben's professional handling of the presentation allowed for important exchanges of ideas, yet kept the course on track."
Geoff Tripp, Basketball Australia

"Getting the ability to question an accredited Google consultant whilst still getting an objective view was invaluable."
Stephen Scott, RMIT University

"Ben, our trainer was very thorough and had excellent communication skills. I thought that I would get lost in the technical "stuff" but I felt confident both days and know that I can now apply the skills that he taught us."
Cheryl Cattarin, Bronx International

Key Outcomes

Improve your AdWords campaigns, including your Return On Investment (ROI). Increase conversions for leads and e-commerce goals. Lower your average Cost-Per-Click and improve your overall results.

Mangold Sengers