Google Analytics Seminars for Success

Learn how to use Google Analytics to get the most out of your website and online marketing. Google Seminars for Success are officially sponsored by Google™ ensuring you get the best, most accurate and up-to-date training available. Join us for the most comprehensive Google Analytics training available, from the basics right through to advanced features and setup.

Key Seminar Benefits:

• Identify Relevant Reports and Analyse Data
• Apply Best Practices for Setup, Configuration and Use of Reports
• Understand the Full Capability of Features and Reports
• Drive Action and Improvement Based on Data

City	Dates
Melbourne	25 & 26 February 2010 (+ Website Optimizer 1 March)
Sydney	11 & 12 March 2010 (+ Website Optimizer 15 March)
Sydney	13 & 14 May 2010
Melbourne	20 & 21 May 2010
Sydney	August & October 2010
Melbourne	August & October 2010
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Who Should Attend?

Non-technical and technical people in marketing, sales and web development with responsibility for improving website performance and online marketing results. Past attendees include corporations, SMEs, government and non-profits.

Prices

Only $499 (including GST) per day, both days for $898 (including GST) save $100

Book with Google Website Optimizer and save up to $150

Day 1: Google Analytics
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning Introduction to Web Analytics About Google Analytics Google Analytics Interface Features Sharing Google Analytics Reports Customizing the Dashboard NEW! Using Annotations
12:30pm - 1:30pm	Break
1:30pm - 5:00pm	Afternoon Understanding Site Visitors Tracking Online Marketing Campaigns NEW! Analytics Intelligence and Custom Alerts Using Site Content and Navigation Reports Understanding Goals and Funnels Introduction to Google Website Optimizer
Day 2: Google Analytics Advanced
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning Driving Business with Google Analytics Google Analytics Architecture Overview Advanced Segments and Custom Reports Using Filters and Regular Expressions NEW! Advanced Table Filtering Advanced Setups
12:30pm - 1:30pm	Break
1:30pm - 5:00pm	Afternoon Setting and Configuring Goals and Funnels Ecommerce Tracking and Reports Introduction to Event Tracking NEW! Introduction to Multiple Custom Variables Tracking Multiple Domains and Sub-domains Code Customization
Day 3: Google Website Optimizer
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning Introduction to Landing Pages Best Practices for Increasing Conversions Introduction to Testing Understanding Types of Testing How, What and When to Test NEW! Simple Testing Techniques
12:30pm - 1:30pm	Break
1:30pm - 5:00pm	Afternoon Introduction to Google Website Optimizer How to Run an Experiment Standard Google Website Optimizer Implementation Advanced Google Website Optimizer Implementation NEW! Charts in Website Optimizer Integrating with Google Analytics

Seminar Leader: Benjamin Mangold

Benjamin Mangold, is the first Seminar Leader certified by Google outside the USA to present Google Seminars for Success. His training and consulting services are in demand by corporations, government, non-profits and SMEs. His reputation is built on his ability to improve online marketing results with Google enterprise products. He is a Google certified expert for Google Analytics, Google AdWords, Google Website Optimizer and Google Urchin Software.

Need advice on which days to attend? Email info@mangoldsengers.com or call (02) 9960 6577.