Google Analytics Seminars for Success

UPDATED! Seminars cover the latest version of Google Analytics. Watch our walkthrough on YouTube.

Google Seminars for Success with Benjamin Mangold Learn Google's own best practices directly from a Google Analytics Certified Trainer. Ensure the accuracy of your website visitor data and learn how to use Google Analytics to measure and improve the performance of your website and online marketing results.

Google Analytics Seminars for Success are officially approved by Google and follow Google's own best practices from setup right through to advanced features such as setting up goals, custom reports and tracking mobile devices.

Key Seminar Benefits:

Learn the basics right through to best practices and optimization
Seminars for Success are a Google approved training program
Get the best, most accurate and up-to-date training available
Use your reports to increase conversions and improve your website

City	Dates
Melbourne	Google Analytics Seminars for Success 14, 15 & 16 March 2012
Sydney	Google Analytics Seminars for Success 28, 29 & 30 March 2012
Brisbane	Google Analytics Seminars for Success 8, 9 & 10 August 2012
More dates	To Be Announced
Custom Onsite Training	2012	Contact Us
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Who Should Attend?

Google Analytics Seminars for Success are designed for anyone involved in marketing, communications, advertising, public relations, e-commerce, digital strategy, online sales, business development, web management and web development.

Attendees come from a wide range of organizations including corporations, small businesses, government departments, education providers and nonprofits.

Prices

The cost is $499 per day including GST for a full day's training by a Google Analytics Certified Trainer. There is a saving of $100 for bookings for both days and a saving of $150 if you book for all three days of a Google Analytics Seminars for Success series which includes a one day Google Website Optimizer Seminar for Success.

Further savings for group bookings are available upon application.

Day 1: Google Analytics
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning Introduction to web analytics About Google Analytics New Google Analytics reports Getting started with Google Analytics Google Analytics interface features Visitor reports (who is accessing your website) Introduction to tracking campaigns
12:30pm - 1:30pm	Lunch
1:30pm - 5:00pm	Afternoon Traffic sources reports (how are people finding your website) Content reports (what are people doing on your website) Conversion reports Sharing Google Analytics reports Adding notes to reports Creating dashboards Actionable insights
Day 2: Google Analytics Intermediate
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning Driving improvement with Google Analytics Defining visitor segments Creating custom reports Insights with analytics intelligence Best practices for clean data Setup and configuration options Tracking campaigns
12:30pm - 1:30pm	Lunch
1:30pm - 5:00pm	Afternoon Best practices for advertising and marketing Reporting on social network engagement Best practices for engagement Best practices for conversions Reporting on video and interactive content Data sharing options Introduction to conversion testing Using Google Website Optimizer
Day 3: Google Analytics Advanced
9:30am - 10:00am	Registration
10:00am - 12:30pm	Morning How Google Analytics works Google Analytics tracking code Best practices for administration Cleaning up your data Setting up conversion reports How campaign tracking works Understanding attribution
12:30pm - 1:30pm	Lunch
1:30pm - 5:00pm	Afternoon Tracking video and interactive content Tracking social network engagement Tracking custom visitor demographics Tracking sub-domains and multiple websites Extracting data from Google Analytics Running a Google Website Optimizer test Advanced Google Website Optimizer techniques Integrating Google Website Optimizer with Google Analytics

Looking for Google AdWords training? View our Google AdWords Seminars for Success schedule

Benjamin Mangold Google Analytics Seminar Leader Seminar Leader: Benjamin Mangold

Benjamin Mangold, is the first Seminar Leader certified by Google outside the USA to present Google Seminars for Success. His training and consulting services are in demand by corporations, government, non-profits and SMEs. His reputation is built on his ability to improve online marketing results with Google enterprise products. He is a Google certified expert for Google Analytics, Google AdWords, Google Website Optimizer and Google Urchin Software.

Need advice on which days to attend? Email info@mangoldsengers.com or call (02) 9960 6577.

What is Included?

Seminar Slides
Seminar Handbook
Google Goodies
Light Lunch
Wi-Fi Internet

Attendee Feedback

"Having only touched the surface before I feel confident that I can utilise the full power of this fantastic tool to monitor trends and drive positive change for our site."
Grant Tildsley, Teds Camera Stores

"I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP."
Sumi Triggs Olsen, CPA Australia

"As a result of the training I've been able to go back and make quick/simple changes to our Analytics set up so that our business users can access the kind of custom reporting that they need."
Claire Spencer, Origin Energy

"After attending the two day Google Analytics Seminars for Success I feel empowered to make significant improvements in not just my websites but with my entire marketing strategy."
Glen Huggett, Advance Metal Products

"Ben, our trainer was very thorough and had excellent communication skills. I thought that I would get lost in the technical "stuff" but I felt confident both days and know that I can now apply the skills that he taught us."
Cheryl Cattarin, Bronx International

Seminars for Success 5 out of 5, based on 5 reviews.
5 user reviews.

Key Outcomes

Improve your website and online marketing. Increase conversions for engagement, leads and e-commerce goals. Increase market share, identify new customers and achieve higher Return On Investment (ROI).