Google Analytics: Google's Leading Web Analytics Solution

Google Analytics is a leading web analytics solution that allows you to understand what people are doing on your website. Google Analytics is a hosted solution, allowing you to begin tracking without the need for installing software or configuring complicated solutions.

About Mangold Sengers and Google Analytics

Mangold Sengers are Google Analytics Authorized Consultants, certifed by Google to provide professional services and solutions for Google Analytics. Mangold Sengers are web analytics experts in a range of web analytics solutions, we can help you find the right product for your needs. Mangold Sengers also provide enterprise level solutions for other Google products including Urchin Software, Google Website Optimizer, Google AdWords and Google Mini.

Benefits of Google Analytics

Key Google Analytics benefits include:

  • Measure and compare your marketing initiatives
  • Identify and evaluate navigation paths
  • Improve e-commerce and non e-commerce conversion rates
  • Identify and act on visitor trends
  • Create custom dashboard and reports
  • Visualize business critical data

Google Analytics Features

Google Analytics is being continually developed and improved to meet the growing needs of SME (Small to Medium Enterprise), national and global organizations. The Google Analytics reporting interface is intuitive and easy to navigate.

Google Analytics Enterprise Features

The enterprise level features of Google Analytics include Custom Reports, Advanced Segmentation, Motion Charts, Benchmarking, Funnel Visualization, E-commerce Tracking and Site Overlay.

In order to get the most out of Google Analytics you need to ensure advanced features have been correctly setup and configured for your company. Mangold Sengers has extensive experience in advanced setups and customizing Google Analytics implementations to meet very specific and unusual web analytics tracking requirements.

Using Web Analytics by Google

Anybody can install Google Analytics, but the true value of web analytics is when you use the data to drive actions on your website. This could be as simple as improving the content on your website to target particular search terms people are using to search for information, all the way through to tracking multi-step conversion processes, tracking interactive website content like Flash or AJAX, assigning KPIs (Key Performance Indicators) and improving leads and sales.

Who uses Google Analytics?

A number of Fortune 500 companies, leading organizations and millions of other websites use Google Analytics as their preferred web analytics solution. Below is a brief selection of companies using Google Analytics.

International companies:

  • Blockbuster
  • MySpace
  • Nestle
  • RE/MAX
  • Roche

Australian companies:

  • Australian Wool Innovation
  • Foxtel
  • Fuji Xerox Australia
  • Monash University
  • Reed Business Information

Google Analytics and Data Accuracy

A JavaScript tracking code is used by Google Analytics to record website visitors. When the tracking code is placed on your website it logs information about your website visitors to Google's servers where it is processed and output into reports.

Every web analytics package has particular limitations and the majority of current solutions, including expensive subscription solutions use JavaScript page tagging. If you have particular tracking requirements then you should contact Mangold Sengers to discuss your needs. Mangold Sengers are experts in a range of webs analytics solutions that can meet particular needs.

Advanced Google Analytics Features

Mangold Sengers have extensive experience setting up advanced Google Analytics features for enterprise, including:

  • CRM integration
  • Site search
  • Marketing profiles
  • Google Analytics Tracking Code customization
  • Event tracking
  • Advanced filters
  • Goals and funnel visualization
  • Custom segmentation
  • Shopping cart integration
  • Conversion testing
  • And more...

Contact Mangold Sengers to have Google Analytics implemented or for advanced Google Analytics features.